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Launch / origin: the group traces its legacy to 1976.
Sobha’s “About” story is craftsmanship-first: it grew from interiors and contracting roots into a developer that sells quality control as the product. The brand leans into being vertically integrated (design, build, finishing) and uses that to justify premium positioning.
Scale (projects / output): Sobha states it has delivered 140+ million sq ft of residential/contractual/commercial projects since inception.
Today: In Dubai, Sobha is strongly associated with high-finish, master-planned communities and consistent delivery standards, aiming to be “most trusted” rather than loudest
